Building Winning Key Account Strategies
People familiar with challenges of large account management would agree that building winning strategies is a significant challenge for many account teams. Despite new ways of acquiring and sharing customer information that comes with available web-based tools, the capacity of teams to develop and articulate a clear account strategy is still lacking in many companies. Account plans often look like depositories of information rather than plans for action.
Future Map has developed a process of building and driving sales actions that is continuous and transparent. Teams define a clear vision for an account and challenges in critically areas, then set objectives to reach and map individual actions of team members.
Driving Account Strategy Implementation
Coordinating global sales actions is another difficult task for Key Account managers. Plans quickly become obsolete, while global customers need attention around the clock. Future Map software allows global teams to monitor the situation, share ideas and adjust actions plans as work progresses.
