The Balanced Scorecard, introduced by Kaplan and Norton, measures the performance of organizations in a comprehensive way, including financial results, customer focus, internal process efficiency, and learning and growth.
To better face the rapid pace of change businesses Balanced Scroeacards are introducing continuous strategic decision processes, moving from a budget-driven strategy cycle towards issue-driven decision processes.
The problem however is that the Balanced Scorecard is not dynamic, and valuable as it is, it cannot adequately support accelerated, continuous decision-making. Neither can a static scorecard deal with changes in the environment in which strategy is implemented.
The Future Map creates a Dynamic ScorecardTM, putting corporate objectives and strategies on the timeline and within the context of the changing external and internal environment.